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Azerion has entered into a programmatic agreement with Spotify. This integration will allow Azerion to incorporate Spotify's audio advertising inventory into its Hawk Demand-Side Platform (DSP). The deal enables programmatic advertising capabilities for Spotify's audio content through Azerion's platform.
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Azerion and Spotify have entered into a programmatic agreement.
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Spotify's audio inventory will be integrated into Azerion's Hawk DSP.
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Advertisers can purchase Spotify's audio ad space programmatically via Azerion's platform.
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The integration enables programmatic advertising for Spotify's audio content.
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This partnership allows advertisers to access and purchase Spotify's audio ad space programmatically through Azerion's platform. The integration aims to streamline the process of advertising on Spotify's audio content.
The Hawk DSP is Azerion's proprietary platform for managing and executing programmatic advertising campaigns. The inclusion of Spotify's audio inventory expands the reach and options available to advertisers utilizing the Hawk DSP.